Tips to Overcome the Situation When Website is Not Doing well in Search Results!
Is your website not appearing in Google’s search results?
Do you think that the performance of your website is going down as compared to earlier time?
If the answer to any of the above mentioned questions is in affirmative, then there are some quick fixes that you can employ to find the root cause of the problem, and fix it. What are those reasons behind all this and what tips you need to employ to get back your site’s rankings?
Well, let us have a look at all those –
- Is there a problem in indexing of your site?
The initial step in eliminating any problem is to find the reason behind it, and this is what you need to do in such cases as well. It has been observed that many a times, when people complain that their website is not listed in the search results their website is actually still there and indexed. Therefore, the foremost thing to do is to perform a Google search to check whether the site is indexed or not. What I mean to say here is that you need to search for the site’s entire URL.
For e.g. if the name of the website is www.virilegenesis.com and on searching for it you get the site listed in the results page, then the indexing with Google is fine and you need not to worry at all. However, if it does not come in the search results, then there is a possibility of its removal due to non-following of the Webmaster Guidelines provided by Google. In such a case you need to go through the guidelines again, and fix the problem.
- Has there been any violation of webmaster Guidelines?
There can be another possibility where some sort of manual spam action has been taken on your website for the violation of webmaster guidelines. However, in these cases Google’s message center notifies the webmaster for any problem like malware, or similar issues. So, if you have made any error in the indexing or have not kept these guidelines provided by Google in mind, then you are surely going to pay for it. After all, this is what is Google is fighting against i.e. poorly developed websites!
What Google loves??
- Are there any crawling errors?
Another major reason behind the website not being listed in top results or its poor performance can be problem with the crawlers. You can get an idea about what are the errors in your website by visiting the Crawl errors page in the Webmaster Tools.
Once you have an idea about the errors, then you can go ahead and fix them easily. Some common errors that you can rectify without too much of a problem include ensuring the Meta tags of the website are not blocked, or reviewing your robots.txt file with the help of Test robots.txt tool, or creating a sitemap for your website. With the help of these steps, you can make sure that Googlebots can find your website on the internet to crawl and it gets its listings back
- Have you given due importance to the Content?
Content is the most stressed upon factors on a website, as far as Google is concerned. Therefore, you need to analyze the content of your website. Keyword stuffing is something that can hurt your website ratings big time. Therefore, you must avoid it. Besides avoiding stuffing, you must at the same time, give due importance the relevancy of the content on your website. You need step into the customer’s shoes and understand how they are searching for your site. Another important thing that you need to do is make use of Google’s safe search filter to eliminate any sort of negative content or pornographic material.
- Have all the technical aspects being taken well care off?
As we all know that there are various number of technical aspects that need to be taken care off when it comes to a website, therefore you need to give this factor its due importance. By technical aspects, what I mean to say here is that you need to have a look at the technical guidelines, and make the required changes. For instance, you can have an idea about whether the crawlers are able to crawl your website well by using text browser like Lynx. By using the If-Modified-Since HTTP header, you can get to know if Google has crawled your site since you modified its content last time. To have a look at all the guidelines, you can simply search for Google Webmaster Guidelines and get to know about them better.
One thing you need to keep in mind about the results is that there can be a fluctuation in the search results due to differences in the data centers. There is no way any competitor can get your website out of Google’s indexing.
In fact, many a times the issues resolve themselves, and all you need to do is proper search engine optimization of the website. Still, if there is something that’s bothering you or you are worried about something, then you can simply go through the Google Webmaster Guidelines and get to the root of the problem!